The Local Councils Network (LCN) is the trusted national authority that councils turn to for the insight, influence and impact they need to serve their communities effectively.

Formerly known as the District Councils’ Network, the organisation needed to rebrand and reposition itself to meet the challenges of a rapidly changing local government landscape, and ensure it continued to support members in this ever-shifting environment.

As part of its relaunch, the LCN tasked brand and design agency Ledgard Jepson with creating a new identity that could adapt to modern challenges, while maintaining an authoritative yet collaborative and aspirational voice. I worked closely with Ledgard Jepson and the team at LCN to develop the core brand messages and tone of voice for the transforming organisation. This included writing a new strapline, vision statement, core proposition, brand narrative and key messages. These brand assets formed the foundation of a launch brochure, website content, social media posts and a launch video, all of which had to be written, approved and delivered at pace to meet the immoveable launch-day deadline.

– LCN launch brochure
– LCN launch video: