– Brand writing: core proposition, strapline, values, tone of voice
Commissioned by: Ledgard Jepson
Brand, design and marketing agency Ledgard Jepson was commissioned to rebrand Birmingham Museums Trust and its nine heritage sites and attractions.
They asked me to support the project by writing the core brand proposition, strapline, values and tone of voice for the Trust as a whole, as well as writing branded content for each of its nine sites and collections.
“I have always found Steve really easy to work with and someone who invariably hits the brief first time and, more importantly, on time. His strength is getting to grips with the most difficult of briefs and his creativity adds a fresh approach to the service we offer clients.
“He’s always polite, articulate and well-presented, so we have no hesitation in putting him in front of our clients.”
David Exley, Managing Director, Ledgard Jepson
