– Editing and proofreading
– Marketing campaigns
– Newsletter articles
– Tender documents
Cromwell is a leading supplier of high-quality tools, safety equipment, personal protective clothing and associated services to support maintenance, repair and manufacturing operations across many industries and trades.
My first assignment for Cromwell was to edit and proofread the company’s new CSR policy and Code of Ethics documents. Since then, I have written brochures and landing pages for marketing campaigns promoting new products and services, as well as articles for the company’s customer newsletter ‘Toolkit’. I have also edited and rewritten large-scale tender documents to support the company’s bids for significant new contracts from major global organisations.
“Working with Steve has been a fantastic experience. As Creative Studio and Brand Manager, it’s important to work with people who really understand the brief, the brand and what we’re trying to achieve, and Steve consistently delivers on all fronts. The work is always thoughtful, considered and creatively strong, with a clear understanding of the tone of voice and the objectives behind each project.
“What really stands out is his ability to take a brief and turn it into copy that feels right for the brand while delivering the messages that are exactly what we need. The process is always smooth, collaborative and reliable, and the quality of the work speaks for itself. I wouldn’t hesitate to recommend him to anyone looking for a talented copywriter who brings creativity, professionalism and a real understanding of the brief to every project.”
Jennifer Coulter, Creative Studio and Brand Manager, Cromwell
– Cromwell – eProcurement brochure
– Toolkit newsletter article (Kennedy Tools)
– Web-migration campaign
– direct mail
