– Website copywriting
– Brochure writing

Commissioned by Ledgard Jepson.

Ezz Steel is the largest steel producer in the Middle East, the biggest employer in Egypt and one of the fastest-growing, most technically advanced steelmakers in the world. Design and branding agency Ledgard Jepson was tasked with creating a fresh new brand for Ezz Steel and producing a new website, marketing materials and brochures.

I was commissioned by Ledgard Jepson to provide all copywriting elements for all of these projects. The work has extended over almost 20 years as Ezz Steel has grown and developed, with corporate literature being redesigned and rewritten several times to keep pace with the changing business, alongside three iterations of the Ezz Steel website culminating in the latest comprehensive multi-lingual version.

View Ezz Steel projects:

– Ezz Steel website
– Ezz Steel corporate brochure
– Long products brochure
– Flat products brochure