– Website copywriting
– Prospectus writing

Uppingham School, a prestigious independent co-educational school, wanted to create a vibrant new website to better reflect its forward-looking values, outstanding facilities and well-rounded educational offering. Having established clear tone of voice principles and a new website design, the school asked me to write fresh new content for its 100+ page website.

By initially writing a series of prospectus cards, I was able to establish an appropriate writing style and tone to express the personality and ethos of the school. Before writing the website, I spent time visiting the school, interviewing heads of Department, the headmaster and deputy headteachers, as well as other key leaders, to gather the facts, figures and feelings to be conveyed throughout the website.

All of my text went through an extensive authorisation process, so we were able to hand over fully approved content to the website design agency.

The resulting website gives the school a distinctive online presence, effectively promoting its values, culture and achievements in a highly competitive marketplace.