– Website copywriting

– Copywriting style guidelines

When National Gas separated from National Grid, the newly independent business needed a stand-alone website to provide essential information about the company’s critical national infrastructure operations and responsibilities.

National Gas owns, manages and maintains the National Transmission System used to transport gas throughout Great Britain, and will play a leading role in transforming this network for a clean energy future by developing infrastructure to transport hydrogen and carbon dioxide.

The new website needed to fulfil the company’s many regulatory obligations, provide important information about its role and assets, enable access to critical data about the gas transmission network, and promote the company’s leading role in the UK’s clean energy future.

I worked with business leaders to develop a plan for the new website, then interviewed specialists throughout the business to gather the information needed to write all content for this 150+ page site. I also managed the extensive content approval process, ensuring all written material was clear, accurate and compliant with brand guidelines and regulatory requirements.

I liaised closely with National Gas IT colleagues and the external website design agency throughout the planning, development, design and content population phases, ensuring the website was launched on schedule within a very tight timeframe.

Following launch, I led an internal group to ensure alignment, integration and continued progress on developing the website. I also consulted with other communications colleagues to create a set of copywriting style guidelines for the National Gas business.